Asian-style chewing tobacco remained the biggest format of smokeless tobacco sold in India. This included ghutka, zarda, khaini and mawa. Volume sales continued to fall in 2015 as the ban on gutkha consumption continues to be further enforced. This was reflected in a 7% fall in retail volumes in 2015. The availability of separate sachets of pure chewing tobacco and pan masala allowed consumers to mix the two sachets together and prepare gutkha themselves.
Euromonitor International's Smokeless Tobacco in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chewing Tobacco, Snuff.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Smokeless Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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