Smiths City Group Ltd in Retailing (New Zealand)
Smiths City Group is projected to focus on driving online sales over the forecast period, by improving the website user interface and its social media strategy in order to increase the frequency of interaction with its customers outside of stores. Following store consolidation to its one brand, and the recent acquisition of Furniture City, Smiths City Group is focused on expanding the retail footprint of Smiths City in New Zealand.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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