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Sleep Aids in Sweden

Sleep Aids in Sweden

Sleep aids continued to display a decline in 2017, despite consumers’ increasing sleep disorders, primarily insomnia. Consumer scepticism was the major driver hindering growth as they questioned the efficiency of these products – which are all herbal products since other sleep aids need to be prescribed. Similar patterns can be found in other herbal categories, as Swedes are rather sceptical about their efficacy; Swedes are generally under the impression that stressful lifestyles, unorganised sl...

Euromonitor International's Sleep Aids in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SLEEP AIDS IN SWEDEN
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Scepticism Over Effectiveness of Sleep Aids
Rise of Prescribed Melatonin Hinders Growth
Lack of Innovation Due To Competition From Rx and Natural Remedies
Competitive Landscape
Two Players Dominate Concentrated Sleep Aids Landscape
Preference for Higher Concentration of Active Substances
Category Data
Table 1 Sales of Sleep Aids: Value 2012-2017
Table 2 Sales of Sleep Aids: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 4 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 5 Forecast Sales of Sleep Aids: Value 2017-2022
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Executive Summary
Positive Growth With Continued Importance of the Health and Wellness Trend
Pressurised Retailing Changes and Free Paediatric Prescribed Drugs
Consumer Loyalty in OTC and Curiosity for Newcomers in Other Categories
Unit Prices Pressured Due To Changes in the Retailing Landscape
Behind-the-counter Sales May Become A Reality Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources

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