Sleep Aids in Romania

Sleep Aids in Romania

OTC sleep aids is expected to generate further sales growth as the category’s consumer base continues to expand. The main influence on the strong performance predicted in the category is the increasingly hectic and stressful lifestyle among urban consumers. Indeed, although disposable incomes have increased, greater pressure at work, pollution and heavy traffic, more demanding social lives and inconsistent sleeping patterns are all major reasons for the epidemic of disturbed sleeping habits and...

Euromonitor International's Sleep Aids in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sleep Aids in Romania
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
More Income But Less Health for Romanians
the Growing Elderly Population Reinforce the Consumer Base
Consumers Find It Hard To Switch Off
Competitive Landscape
Gedeon Still Rests Comfortably at the Top of Sleep Aids
Walmark Offers A Natural Night's Sleep
Popular and With Less Red Tape, Herbal/traditional Varieties Drive Sales Fragmentation
Category Data
Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Executive Summary
Rising Incomes Push Romanians To Make Healthier Choices
Ageing and Busier Schedules Provide Consumer Health With Strong Demand Sources
Local and International Companies Vie Strongly for Share
Chemists/pharmacies Remains the Go-to Channel
Healthy Growth Rates Will Persist
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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