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Sleep Aids in Norway

Sleep Aids in Norway

Many Norwegians suffer from insomnia, and stress-related problems are relatively common amongst the adult population due to busy lifestyles. The growing use of smartphones creates a feeling of constant availability, which also leads to stress amongst Norwegians. According to a study by the Norwegian Institute of Public Health published in 2016, the prevalence of insomnia amongst adults increased from 12% in 2000 to 16% in 2010. This figure is highly likely to have increased further. Many Norwegi...

Euromonitor International's Sleep Aids in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2019
Insomnia and the Decline in Prescriptions for Hypnotics and Sedatives Drive Growth
Melatonin Continues To Prevent Higher Growth
Product Launches Increase Awareness of Sleep Aids
Competitive Landscape
New Brands Challenge Traditional Brands
Packaging Styles Greatly Differ
Intensification of the Competition in the Forecast Period
Category Data
Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Executive Summary
Modest Growth Due To Maturity
Demographic Trends and the Weather Affect Sales of Consumer Health Products
Norwegians Are Reluctant To Try New Brands in OTC Categories
Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing
Most Trends Are Projected To Continue Throughout the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Summary 1 OTC: Switches
Summary 2 Research Sources

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