Sleep Aids in Italy

Sleep Aids in Italy

Strong value sales growth is being driven by the high and increasing number of consumers affected by sleep disorders, including chronic insomnia, acute or transitory insomnia or struggling to fall asleep or waking up in the night. The overwhelming majority of consumers consider a good night’s sleep to be an essential component of wellbeing. Among the various causes that are held to impede a good night’s sleep are mental stress and traumas, unhealthy lifestyles and diets, physical tiredness, heal...

Euromonitor International's Sleep Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sleep Aids in Italy
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Purchase Sleep Aids To Counter Sleep Disorders
Techno-dependency Grows the Potential Consumer Base for Sleep Aids
Natural-positioning Sees Shift To Sleep Aids Over Rx Medicines
Competitive Landscape
Vemedia Pharma Italia Leads Through Innovation and Product and Format Choice
the Main Players Leverage Gentler Herbal/traditional Products To Appeal To Consumers
Domestic Players Retain the Trust of Consumers To Challenge Internationals
Category Data
Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Executive Summary
Healthier, More Proactive Approach Stimulates Value Growth in Consumer Health
Lifestyle, Demographic and Self-medication Shifts Inform Demand Trends
Joint Venture Helps Gsk Consumer Healthcare Gain the Leading Position in 2019
Liberalisation Fosters Growing Presence of pharmacy Corners
Positive Outlook Due To Focus on Self-medication, Segmentation and Long-term Wellbeing
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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