During the review period sleep aids saw strong growth, driven mainly by the entry of Advil Noche. 2016 saw positive but lower growth, returning to the path observed before the launch of Advil. Although Colombians need to improve their quality of sleep, they more often turn to traditional herbal teas rather than to sleep aids. Calming products, for their part, mainly containing valerian root or passiflora, are more common and are used to balance mood in stressful situations.
Euromonitor International's Sleep Aids in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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