Skin Care in Thailand
Since the start of the COVID-19 players within skin care have become focused not only on marketing their products and on driving sales but also offering support to local communities. In line with this, several companies increased their CSR efforts to pay it forward. For example, Karmarts sold sets of hand sanitisers and disposable face mask at a very cheap price of just THB10 baht, to help ensure everyone could afford these products. Meanwhile, Do Day Dream Co Ltd donated liquid soap to 37 hospi...
Euromonitor International's Skin Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Thailand
- Euromonitor International
- May 2022
- List Of Contents And Tables
- SKIN CARE IN THAILAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Skin care companies ramp up their CSR efforts in response to COVID-19
- Skin care sees healthy growth backed by new product development and innovation
- Products offering multiple benefits prove attractive
- PROSPECTS AND OPPORTUNITIES
- Players expected to diversify their portfolios as part of a risk management strategy
- Digital marketing a growing focus but many people remain focused on price discounts
- New growth opportunities remain for skin care in a post-pandemic Thailand
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2016-2021
- Table 2 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 4 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
- Table 6 LBN Brand Shares of Anti-agers: % Value 2018-2021
- Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
- Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
- Table 9 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
- Table 10 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
- BEAUTY AND PERSONAL CARE IN THAILAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources