Skin Care in Nigeria

Skin Care in Nigeria

Mass brands remain the leading names in skin care and the leading mass players continue to drive demand. The main reason for the supremacy of mass skin care brands in 2018 is the modest growth that was seen in the national economy during the year, with huge numbers of consumers still struggling with low levels of disposable income in the wake of the economic recession that struck in 2016. Mass skin care is expected to remain dominant in skin care over the forecast period and this is primarily be...

Euromonitor International's Skin Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Skin Care in Nigeria
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mass Skin Care Drives Sales
Growing Numbers of Women in Urban Areas Expected To Drive Growth
Innovation Helping To Spur Demand for Higher-priced Skin Care Items
Competitive Landscape
Beiersdorf AG Leads Skin Care
Multinational Brands Dominate But Face Growing Competition
Category Data
Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Executive Summary
Rising Young Adult Population, Urbanisation Drive Beauty and Personal Care Growth
Beauty and Personal Care Performs Well in 2018 Despite Modest Economic Growth
Mass Brands Drive Demand Due To Low Purchasing Power
Challenging Economic Situation Suppresses New Product Development
Forecast Period Growth To Be Driven Mainly by Rising Disposable Incomes
Market Data
Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook