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Skin Care in Kenya

Skin Care in Kenya

Companies continue to actively promote, market and educate consumers about their skin care products and the benefits they can provide, which is helping to drive category growth. With rising urbanisation and a growing middle class more consumers in Kenya are showing a growing interest in skin care products, with an expanding modern retailing landscape helping to support demand. Although general purpose body care is still by far the most popular category due to its affordability and wide availabil...

Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SKIN CARE IN KENYA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Skin Care Performing Well Off the Back of Marketing and Promotions
Consumers Go in Search of Natural Ingredients
Milking Jelly Impedes the Development of Skin Care
Competitive Landscape
Unilever Retains Lead
L'oréal Expands Portfolio in Kenya
Sheamoisture Launched
Category Data
Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Skin Care: % Value 2013-2017
Table 4 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 6 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Executive Summary
Surge in Demand for Beauty and Personal Care Driven by Increased Disposable Income
Direct Selling Gaining Popularity
Counterfeit Products Remain A Challenge
Individualisation and Targeted Products With A Focus on Health-conscious Consumers
Outlook Is Positive With Local Brands Expected To Gain Share
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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