Sistemas McDonald's Portugal Lda in Consumer Foodservice (Portugal)
The history of McDonald’s in Portugal remains successful mainly due to the capacity the brand had to quickly adapt to new trends, flavours and Portuguese consumer preferences. Continuous innovation in service and new product options, partnerships with other players that could hold value from a client’s perspective and continuous expansion are part of its future strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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