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Sistemas McDonald's Portugal Lda in Consumer Foodservice (Portugal)

Sistemas McDonald's Portugal Lda in Consumer Foodservice (Portugal)

The history of McDonald’s in Portugal remains successful mainly due to the capacity the brand had to quickly adapt to new trends, flavours and Portuguese consumer preferences. Continuous innovation in service and new product options, partnerships with other players that could hold value from a client’s perspective and continuous expansion are part of its future strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    May 2017
    Strategic Direction
    Key Facts
    Summary 1 Sistemas McDonald's Portugal Lda: Key Facts
    Summary 2 Sistemas McDonald's Portugal Lda: Key Facts: Operational Indicators
    Competitive Positioning
    Summary 3 Sistemas McDonald's Portugal: Competitive Position 2016

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