Sirang Koohrang Co in Alcoholic Drinks (Iran)

Sirang Koohrang Co in Alcoholic Drinks (Iran)

Sirang Koohrang aims to strengthen its position in non/low alcohol beer by introducing new flavours and improving the distribution of its current SKUs. The company is attempting to increase its share at the expense of the category leader, Behnoush Iran. Greater diversification in packaging, such as introducing metal cans seems to be one of its strategies to increase its presence in the Iranian market.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2016
Strategic Direction
Key Facts
Summary 1 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 2 Sirang Koohrang Co: Competitive Position 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook