Singapore Airlines Group (SIA) has had a challenging year, amidst intensifying competition from GCC and Chinese airlines, and low-cost carriers in the Asia Pacific region. Despite new partnerships and ultra-long-haul route expansions in the US and Europe, revenues slumped in 2017. Tigerair and Scoot merged in 2017 to operate as one low-cost carrier under the Scoot brand, which may help sustain growth through its regional and international expansion strategy.
Euromonitor International’s Singapore Airlines in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Travel market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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