Simchem doo in Home Care (Serbia)
The economic crisis prevented Simchem from investing in the development of new products during the review period. As of 2016, its short-term strategy was to focus on the immediate survival of its established brands in the face of strong competition from private label products. However, a lack of significant investment in new product development meant that the company was forced to try and keep its prices cheaper than those of its competitors. Its long-term strategy is to increase its presence in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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