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Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (China)

Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (China)

After demand for Sichuan Yibin Wuliangye’s products shrunk in 2014, in 2015 the company restructured itself to distribute more economy-to-mid-priced products, to cater to increasing individual and household consumption. This was a successful move. Over the forecast period, the company will prioritise raising retail unit prices among its super premium products, eg Wu Liang Ye Puwu (ABV of 52%), to maintain a healthy pricing strategy, and will continually market mid-priced products to the growing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Alcoholic Drinks market;
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SICHUAN YIBIN WULIANGYE DISTILLERY CO LTD IN ALCOHOLIC DRINKS (CHINA)
Euromonitor International
June 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 2 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015

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