Shoprite Holdings Ltd in Retailing (South Africa)
Shoprite’s expansion strategy is intended to gain the company value share in a challenging trading environment defined by low consumer confidence. The company’s expansion strategy includes maintaining a high pricing policy which meets consumer expectations. During the forecast period, Shoprite is expected to open more stores in urban and rural areas of South Africa, operating these stores under brands in different price segments from budget to premium. The company also intends to expand its non-...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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