Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (China)
Shanghai Bacchus Liquor Co is the largest player within RTDs/high-strength premixes in China, accounting for a 65% volume share in 2016. Sales of RTDs/high-strength premixes slumped from the third quarter of 2015. To restore enthusiasm in these products and to retain sustainable interest from its target consumers, Shanghai Bacchus Liquor Co will focus mainly on new product developments and on further expanding to lower-tier cities in 2017.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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