Sets/kits are mainly bought as gifts in Guatemala and sales peak during holidays such as Christmas and Mother’s Day. In an effort to increase sales, direct selling companies such as Productos Avon de Guatemala SA offer sets/kits in all of their catalogues at prices that represent a discount compared to the prices of individual items. In 2014 sets/kits registered retail current value growth of 7% to reach GTQ260 million.
Euromonitor International's Sets/Kits in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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