Value sales of sets/kits in 2014 increased by 10% and reached GEL8 million in 2014. Gift sets for children seem to be very popular; the category accounted for 16% of the total sales, generating above GEL1 million. Kalina Concern led the sales in 2014 reaching GEL1.6 million. The company generated all the sales through the brand Drakosha and Malenkaya Feya, both providing sets for small children. The second largest player was Faberlic with a value share of 12%.
Euromonitor International's Sets/Kits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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