2014 started with increased expectations regarding consumption. It was the year of the football World Cup, and Brazil was hosting the event. The unemployment rate was one of the lowest in recent history, boosting internal consumption. However, the performance was not as expected. The World Cup did not impact Brazilian consumption as promised, and since it was an election year, many uncertainties were starting to appear in the third quarter, which precedes seasonal occasions such as Christmas.
Euromonitor International's Sets/Kits in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sets/Kits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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