Senheng Electric (KL) Sdn Bhd in Consumer Appliances (Malaysia)
Expanding its retail outlets is expected to remain a focus for Senheng Electric over the forecast period, though the player will be more cautious in its assessment of store location and profitability. At the same time, it is anticipated to continue investing in marketing campaigns and product reviews as well as its brand portfolio, to ensure better profitability for its existing stores.
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Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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