Schwarz Beteiligungs GmbH continues to thrive, although its 2017 launch in the US (its first non-European market) has been bumpier than expected. While demand for its low prices remains central to its strategy, the company is also nudging up the quality of its offer, to capitalise on middle-class consumers and make its Lidl brand a credible alternative to supermarket chains.
Euromonitor International’s Schwarz Beteiligungs GmbH in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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