Savoury Snacks in Kenya

Savoury Snacks in Kenya

Consumer awareness of the range of savoury snacks available continued to increase in 2019 thanks to strong marketing activities from the leading manufacturers. In addition, much of the category’s rising demand can be attributed to consumers’ increasing interest in the nutritional value of certain products, as well as wider distribution through modern grocery outlets. With Kenyans becoming more aware of the health implications of consuming products which are often high in salt and fat, manufactur...

Euromonitor International's Savoury Snacks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Savoury Snacks in Kenya
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rising Health Concerns A Boon for Nuts
Potato Chips Remains the Biggest and Best Performing Category
Category Witnessing Increasing Flavour Innovation
Competitive Landscape
Deepa Industries Further Strengthens Its Leading Position in 2019
Strong Marketing and Advertising Activities Remain Key To Attracting Different Consumer Groups
Growing Popularity of Homemade Snacks Could Pose A New Challenge To Manufacturers
Summary 1 Other Savoury Snacks by Product Type: 2019
Category Data
Table 1 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 2 Sales of Savoury Snacks by Category: Value 2014-2019
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 7 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Executive Summary
Healthy Growth Recorded in 2019 Despite Tough Trading Conditions
Growing Middle Class Helps Sustain Growth As Threats of Food Shortages Persist
Packaged Food Remained Competitive With A Mix of Local and International Players
Value for Money Drives Growth of Modern Retailing in 2019
Expansion of Middle Class Set To Boost Demand for Packaged Food
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 2 Research Sources

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