Saudi Industrial Detergents Co (Sidco) in Home Care (Saudi Arabia)
Sidco is attempting to make its presence felt in fiercely competitive home care, largely occupied by multinationals. It aims to do so by targeting the middle- to lower-class segment of the population by offering value-added, low-cost products, yet not compromising greatly on quality. The company aims to continue focusing on new product developments in order to retain its customers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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