Sanitary Protection in New Zealand

Sanitary Protection in New Zealand

As essential, non-perishable items, sanitary protection products were subject to panic-buying amongst consumers, which was observed during the initial COVID-19 lockdown in early 2020, which alongside a reduced level of discounting in response to this, created an overall uplift in value sales growth for the category. When New Zealand was placed back into a nationwide lockdown in August 2021, panic-buying was again observed; however, at a reduced level compared with 2020.

Euromonitor International's Sanitary Protection in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.