Sanitary Protection in Vietnam


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Sanitary Protection in Vietnam

In general, in an era of green living and healthier lifestyles, there is growing demand in Vietnam for sanitary protection products with value-added features such as cooling, freshening and antibacterial properties, natural scent, superior absorption levels, comfortable design, etc. In 2019, demand for cool and fresh properties and natural scents rose significantly among younger consumers. Companies focused on improving their products, providing clear usage instructions and highlighting the manu...

Euromonitor International's Sanitary Protection in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Sanitary Protection in Vietnam
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Demand for value-added sanitary protection of all kinds increases in Vietnam in line with a rising interest in green living and healthier lifestyles in 2019
All sanitary protection products perform well, with slim/ultra-thin towels with wings, pantyliners and tampons continuing see the strongest value growth in 2019
Diana and Kotex remain by far the leading brands, but other large and some smaller local players gain ground in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within sanitary protection
Recovery and opportunities
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 Retail Sales of Towels by Type of Use: % Value 2014-2019
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
High tourism levels, greater demand for value-added products and higher use of e-commerce are among the many trends supporting tissue and hygiene growth in 2019
Diana and Saigon Paper maintain leading positions in 2019, while private label gains ground and smaller local companies are challenged to meet certification standards
Prospects for tissue and hygiene are positive as the market is expected to rapidly resume and improve upon the growth trajectory seen prior to COVID-19
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 9 Birth Rates 2014-2019
Table 10 Infant Population 2014-2019
Table 11 Female Population by Age 2014-2019
Table 12 Total Population by Age 2014-2019
Table 13 Households 2014-2019
Table 14 Forecast Infant Population 2019-2024
Table 15 Forecast Female Population by Age 2019-2024
Table 16 Forecast Total Population by Age 2019-2024
Table 17 Forecast Households 2019-2024
MARKET DATA
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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