The key trend shaping demand for sanitary protection in Sweden in 2016 was the growing demand for discreetness and absorbency. This is dictating the direction of the category in terms of innovation as well as influencing value growth rates in the category. Annual per capita use of sanitary protection in volume terms among Swedish women in the 12-54 years old age group was 255 units in 2016 and this is comparable with per capita usage in North America and Western Europe, with 244 units per woman...
Euromonitor International's Sanitary Protection in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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