In Romania, sanitary protection is still underdeveloped and has a great deal of room for growth. Positive growth rates were recorded throughout the review period and even prior do that in the years of recession. Per capita use of sanitary protection is considerably lower than Western Europe. In 2016, there were 120 units per female population aged 12-54, with double this rate in Western Europe. Sanitary protection is considerably higher among the urban population.
Euromonitor International's Sanitary Protection in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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