Innovation, in terms of improved absorbency and being more discreet, was the key underlining trend behind the current value growth registered in 2016. Per capita use of sanitary protection in total volume terms amongst 12-54-year-old women is mature in Norway, of around 248 units in 2016. This places Norway at a level comparable to usage in the US and Western Europe (249 units per woman per year in the US and 254 units per woman per year in Western Europe).
Euromonitor International's Sanitary Protection in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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