Sanitary Protection in Japan

Sanitary Protection in Japan
Sanitary protection is suffering from a contraction of the consumer base due to the decline in the population of females aged between 12 and 54 resulting from falling birth rates. Pantyliners is the only category expected to avoid volume decline over the forecast period, as low consumer awareness of these products provides room for growth. In this challenging environment, manufacturers are increasingly focusing on generating value through upmarket innovation and targeting product areas compatibl...

Euromonitor International's Sanitary Protection in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Retail Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sanitary Protection in Japan
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Growing emphasis on discretion and comfort boosts pantyliners and slim/thin/ultra-thin towels
Manufacturers look to generate value through premiumisation
An increasingly segmented offer
COMPETITIVE LANDSCAPE
Unicharm aims to reduce embarrassment around menstruation
Daio Paper Corp targets online demand
Kobayashi benefits from focus on expanding category
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 Retail Sales of Towels by Type of Use: % Value 2014-2019
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Japan’s changing demographic profile presenting major challenges
Premiumisation a prominent feature of the market in 2019
Leading players look to build on brand strength to meet market challenges
Health and beauty specialist retailers remains the largest distribution channel, but e-commerce gaining share
Demographic developments shaping long-term trends, while coronavirus has an immediate impact
MARKET INDICATORS
Table 9 Birth Rates 2014-2019
Table 10 Infant Population 2014-2019
Table 11 Female Population by Age 2014-2019
Table 12 Total Population by Age 2014-2019
Table 13 Households 2014-2019
Table 14 Forecast Infant Population 2019-2024
Table 15 Forecast Female Population by Age 2019-2024
Table 16 Forecast Total Population by Age 2019-2024
Table 17 Forecast Households 2019-2024
MARKET DATA
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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