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Sanitary Protection in Hungary

Sanitary Protection in Hungary

According to consumer surveys, Hungarian women generally plan their purchase of sanitary protection well in advance and tend to buy several months of supplies if they can afford it. As promotion of sanitary products is very frequent in modern grocery channels, consumers can plan ahead to purchase sanitary products at times of discounting; quarterly coupon discount days at parapharmacies/drugstores continue to enjoy strong popularity among Hungarian women. A key aspect for women purchasing sanita...

Euromonitor International's Sanitary Protection in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SANITARY PROTECTION IN HUNGARY
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Most Hungarian Women Plan Their Purchases of Sanitary Protection
Increasing Personalisation and Segmentation of Sanitary Products
Eco-friendly Products Remain Unavailable
Competitive Landscape
Multinationals Dominate Sanitary Protection
Channels With the Largest Selection and Most Competitive Offers Gain Advantage
Brands Remain the Strongest, Private Label Has A Smaller But Important Role
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Improving Hungarian Economy Supports Tissue and Hygiene Expansion
Versatile Use, Multi-layer Retail Tissue Products Sales Grow Dynamically
Internationals Lead Through Innovation and Quality - Locals Also Emerge
Tissue and Hygiene Is Concentrated, Discounters and Internet Retailing Gaining Share
Forecast Is Positive, Market Is Set To Grow Further
Market Indicators
Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population by Age 2012-2017
Table 11 Total Population by Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population by Age 2017-2022
Table 15 Forecast Total Population by Age 2017-2022
Table 16 Forecast Households 2017-2022
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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