Sanitary Protection: Evolving Category in the Changing World of Womanhood
The second largest disposable hygiene category globally, after nappies/diapers/pants, sanitary protection faces a number of challenges in developed markets and significant opportunities in developing markets. This report looks at the category globally, including the unmet potential, a review of key trends in product segmentation, packaging, marketing and distribution. The report also provides an in-depth look at the two largest world markets for sanitary protection - the US and China.
Euromonitor International's Sanitary Protection: Evolving Category in the Changing World of Womanhood global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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