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Sanitary Protection: Evolving Category in the Changing World of Womanhood

Sanitary Protection: Evolving Category in the Changing World of Womanhood

The second largest disposable hygiene category globally, after nappies/diapers/pants, sanitary protection faces a number of challenges in developed markets and significant opportunities in developing markets. This report looks at the category globally, including the unmet potential, a review of key trends in product segmentation, packaging, marketing and distribution. The report also provides an in-depth look at the two largest world markets for sanitary protection - the US and China.

Euromonitor International's Sanitary Protection: Evolving Category in the Changing World of Womanhood global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sanitary Protection: Evolving Category in the Changing World of Womanhood
Euromonitor International
June 2016
Introduction
Global Category Overview
Product Segmentation in Focus
Watching Reusable Alternatives
Report Definitions

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