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Sanitary Protection in Egypt

Sanitary Protection in Egypt

Volume growth in pantyliners remained positive but slowed down slightly in 2018. This, combined with lower unit prices due to price adjustments after the shock of the Egyptian pound flotation in 2016 had subsided, has seen overall value growth in the category stagnate. This was due to the fact that pantyliners are considered a niche in Egypt and are not an absolute necessity for Egyptian females. They are also highly substitutable by towels, which are much more widespread and popular amongst Egy...

Euromonitor International's Sanitary Protection in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sanitary Protection in Egypt
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Pantyliners Stagnates in Value Terms in 2018
Tampons Registers Slightly Negative Value Growth in 2018
Slim/thin/ultra-thin Towels Expected To Outperform Standard Towels Over Forecast Period
Competitive Landscape
Procter & Gamble Egypt Sae Continues To Dominate Sanitary Protection
Quality and Brand Awareness Remain the Major Drivers of Brand Sales
Tampax Remains the Only Brand Offered in Tampons
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Executive Summary
Tissue and Hygiene Records Weak Value Growth in 2018
Decreasing Unit Prices Contribute To Slowdown in Tissue and Hygiene Value Growth
Procter & Gamble Egypt Sae Continues To Lead Tissue and Hygiene But Hayat Kimya Is Gaining Ground
Modern Retail Channels Continue To Dominate Retail Tissue and Hygiene
Performance of Tissue and Hygiene Is Expected To Be Strong in the Forecast Period
Market Indicators
Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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