Sanitary Protection in China
Sanitary protection enjoys high product penetration in China, with manufacturers tapping into product innovation to drive sales in the review period. Representative products such as the Whisper Always Infinity series with FlexFoam, Sofy Night Ultra Fit series and Kotex Super Ultrathin series are positioned at the premium-end of the market, appealing to high-end consumers. The premiumisation trend can also be witnessed in domestic sanitary protection products, including Space 7 New Breath sanitar...
Euromonitor International's Sanitary Protection in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Sanitary Protection in China
- Euromonitor International
- March 2019
- LIST OF CONTENTS AND TABLES
- the Premiumisation Trend Pushes Up Unit Prices
- Online Sales Demonstrate Robust Momentum
- Explosive Growth Is Witnessed for Tampons
- Competitive Landscape
- Hengan Fujian Holding Maintains Its Lead
- Domestic Manufacturers Lead the Competition
- Japanese Producers Also Remain Strong
- Category Data
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
- Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
- Table 4 Retail Sales of Towels by Type of Use: % Value 2013-2018
- Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
- Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
- Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
- Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
- Executive Summary
- Consumers' Rising Hygiene Awareness Fuels Strong Value Growth in 2018
- Robust Online Sales of Tissue and Hygiene Products in 2018
- Hengan Fujian Holding Continues To Lead A Stable Competitive Environment
- Hypermarkets and Supermarkets Together Still Dominate, Yet Face Mounting Pressure
- Stable Growth Momentum Is Expected in the Forecast Period
- Market Indicators
- Table 9 Birth Rates 2013-2018
- Table 10 Infant Population 2013-2018
- Table 11 Female Population by Age 2013-2018
- Table 12 Total Population by Age 2013-2018
- Table 13 Households 2013-2018
- Table 14 Forecast Infant Population 2018-2023
- Table 15 Forecast Female Population by Age 2018-2023
- Table 16 Forecast Total Population by Age 2018-2023
- Table 17 Forecast Households 2018-2023
- Market Data
- Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
- Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
- Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
- Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
- Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
- Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
- Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Summary 1 Research Sources