Negative fundamentals shape trends in the category in 2016. A long-term steady decline in the country’s population results in a shrinking consumer base. More importantly, demographers estimate that the female population of reproductive age is shrinking at double the rate as that of the overall population. As a result, in general terms, volumes are contracting and value growth entirely reflects price-hikes. With consumption of 105 units per capita, Bulgaria fares well below the average for North...
Euromonitor International's Sanitary Protection in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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