Population ageing is affecting most European countries, and Belgium is no exception. An ageing population is a negative exogenous factor for the sanitary protection category. Indeed, it means that fewer girls or young women are entering the category and that a larger number of the eligible population is shifting toward the end of menstruation age. This fact has a negative impact on sanitary protection in Belgium. Accordingly, only pantyliners sales are stable because the category is less related...
Euromonitor International's Sanitary Protection in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sanitary Protection market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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