Despite high saturation, sanitary protection is expected to continue seeing slow volume growth in the forecast period, thanks to a growing target group and changing consumption habits. Value sales are likely to stagnate at constant 2017 prices, due to strong price pressure and shifts between product categories. Demand for tampons and pantyliners is likely to continue increasing, with brand name continuing to play a strong role in tampons. Towels, which are generally considered less discreet and...
Euromonitor International's Sanitary Protection in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sanitary Protection market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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