Due to the category’s high level of saturation, sanitary protection saw current value sales stagnate in 2016, while retail volume growth remained very modest. The main reason for stagnation in current value sales was strong pricing pressure from cheaper private label products. The increasing popularity of the latter, which have seen their reputations for quality improve in recent years, continued to force leading branded manufacturers to maintain high investment in marketing activities and run f...
Euromonitor International's Sanitary Protection in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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