Coles increased the number of Libra and Tena sanitary protection products under its “Every Day Low” items in 2016 as the competition amongst the two major supermarket players in Australia, Woolworths and Coles, heightened. This resulted in lower average unit price in 2016. Sanitary protection in Australia is considered a mature category and in 2016, per capita consumption amongst the female population aged 12-54 years old stood at 157 units as compared to usage in North America and Western Europ...
Euromonitor International's Sanitary Protection in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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