In 2016, brands Calipso (Algodonera Aconcagua) and Ladysoft (La Papelera del Plata) abandoned the government's Controlled Prices program. This plan was intended to provide consumers with towels at prices far below the market average. By failing to participate in the program, companies heavily increased their brands’ prices. For example, Ladysoft with eight units in towels had a price of ARS6.5 in 2015, while in 2016 this had reached ARS19. As a result, many women stopped buying towels by replaci...
Euromonitor International's Sanitary Protection in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sanitary Protection market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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