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Safilo Group SpA in Eyewear (World)

Safilo Group SpA in Eyewear (World)

Safilo Group SpA faces a growing risk of being squeezed between the scale of its newly merged key rival EssilorLuxottica and fashion houses who may seek a greater share of booming demand for eyewear through direct control of their brands. To counter these threats, alongside renewed investment in its own brands, Safilo may pursue a significant change in strategy which will see increased investment in e-commerce and social media in addition to realignment of licensing to focus on emerging brands.

Euromonitor International’s Safilo Group SpA in Eyewear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Eyewear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Safilo Group SpA in Eyewear (World)
Euromonitor International
March 2019
State of Play
Competitive Positioning
Eyewear Review
Brand Strategy

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