SCC - Sociedade Central de Cervejas e Bebidas SA in Alcoholic Drinks (Portugal)

SCC - Sociedade Central de Cervejas e Bebidas SA in Alcoholic Drinks (Portugal)

As part of a decades’ long battle with Unicer for market leadership in Portugal, SCC has focused on product innovation, launching or relaunching products and brands in different categories such as premium lager and cider/perry, with this expected to continue. The company's reputation has been built on significant investment in marketing and communication, namely through the sponsorship of sports teams, particularly in football.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2017
Strategic Direction
Key Facts
Summary 1 SCC - Sociedade Central de Cervejas e Bebidas SA: Key Facts
Competitive Positioning
Summary 2 SCC - Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2016

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