SCC - Sociedade Central de Cervejas e Bebidas SA in Alcoholic Drinks (Portugal)
As part of a decades’ long battle with Unicer for market leadership in Portugal, SCC has focused on product innovation, launching or relaunching products and brands in different categories such as premium lager and cider/perry, with this expected to continue. The company's reputation has been built on significant investment in marketing and communication, namely through the sponsorship of sports teams, particularly in football.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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