SCA Hygiene Products GmbH in Tissue and Hygiene (Austria)

SCA Hygiene Products GmbH in Tissue and Hygiene (Austria)

In order to defend its competitive position in Austrian tissue and hygiene, particularly its leadership in retail tissue, it is expected that SCA will continue to invest in product innovation and comprehensive marketing and advertising strategies over the forecast period. After compressing its brand portfolio significantly during the review period, it is also likely that the company may seek to further strengthen its position in Austria by introducing one or more of its internationally successfu...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
April 2017
Strategic Direction
Summary 1 SCA Hygiene Products GmbH: Key Facts
Competitive Positioning
Summary 2 SCA Hygiene Products GmbH: Competitive Position 2016

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