SCA Hygiene Products GmbH in Tissue and Hygiene (Austria)
In order to defend its competitive position in Austrian tissue and hygiene, particularly its leadership in retail tissue, it is expected that SCA will continue to invest in product innovation and comprehensive marketing and advertising strategies over the forecast period. After compressing its brand portfolio significantly during the review period, it is also likely that the company may seek to further strengthen its position in Austria by introducing one or more of its internationally successfu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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