SC Johnson & Son Inc in Home Care (World)
The world’s fifth largest home care player, SC Johnson, is placing a growing emphasis on its family-owned status to differentiate itself from publicly-owned rivals in a climate of growing consumer concern about corporate activity and product safety. This profile analyses the effectiveness of this strategy across the company’s core categories, and examines other ways in which it is seeking to address the challenges raised by rapidly evolving consumer demand in both developed and emerging markets.
Euromonitor International's SC Johnson & Son Inc in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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