Rtds in Hungary

Rtds in Hungary

While demand for convenience is driving growth across several categories in packaged food and beverages, classic RTDs do not seem to be benefiting from this trend. This is especially case in the previously largest area, spirit-based RTDs, which is losing consumers to other alcoholic beverages categories, especially cider.

Euromonitor International's RTDs in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Rtds in Hungary
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Spirit-based Rtds Consumer Base Eroding, Category Renewal Needed
Cocktails Increasingly Popular, High-strength, Cocktail-like Rtds Becoming Trendy
Budget Limits Force Partying Youth To Mix Their Own Drinks
Competitive Landscape
Availability and Variety of Low-strength Spirit-based Rtds Is Declining, Discounters Expand Product Range With Competitively Priced High-strength Premixes
New Type of Rtd Launched As An Attempt To Invigorate the Category - But Success Depends on Active Marketing and Matching Local Flavour Preferences
Retailers Achieve Limited Success With Seasonal Offer of Private Label Rtds
Category Data
Table 1 Sales of RTDS by Category: Total Volume 2013-2018
Table 2 Sales of RTDS by Category: Total Value 2013-2018
Table 3 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 4 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 5 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 10 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 11 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 12 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 13 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 14 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Executive Summary
Strengthening Purchasing Power Allows Hungarian Consumers To Upgrade in Terms of Quality
Craft Beer, Local Wine and Spirits Shaping Mainstream Offer
While Premiumisation Is on the Rise, Companies Are Still Forced To Compete by Discounting
Favourable Summer Weather, Growing Tourism and Visitor Numbers at Music Festivals Drive On-trade Performance, While Price-sensitive Consumers Migrate To the Off-trade
Improving Consumer Confidence and Expansion of Premium Offer Will Benefit Sales But Legislative Changes and Price Competition Could Negatively Impact the Market
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018-2019
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources

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