Ever since the passing of new alcoholic drinks laws in Switzerland during 2004, all alcoholic drinks with less than 15% abv and a minimum 50g of sugar per litre were subject to a tax increase of 300%. This so-called ‘alcopops tax’ has put significant pressure on sales of both high-strength premixes and RTDs as the consumer base tends to be rather young and price sensitive. The category has thus recorded sales declines ever since as prices have increased significantly and consumers have switched...
Euromonitor International's RTDs/High-Strength Premixes in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTDs/High-Strength Premixes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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