In recent years, Portuguese consumers have been looking for lighter and sweeter flavoured alcoholic drinks and this presents an opportunity for the manufacturers of RTDs/high-strength premixes as many of the products in this category actually meet these requirements. Nevertheless, towards the end of the review period, the category suffered from the spectacular success of the Somersby brand in cider/perry as well as from the rise of flavoured/mixed beer. As a result, manufacturers have focused th...
Euromonitor International's RTDs/High-Strength Premixes in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the RTDs/High-Strength Premixes market;
Pinpoint growth sectors and identify factors driving change;
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