Parallel imports are very significant in RTDs/high-strength premixes, especially for spirit-based RTDs. This is because these drinks (like cider/perry) are imported by small-scale distributors which supply alcoholic drinks to the islands only. Such imports were strongly affected by capital controls in summer 2015 (during the peak season), which froze foreign transactions, and this had a positive impact on the sales of the leading companies in the category, Diageo Hellas and Bacardi-Martini Hella...
Euromonitor International's RTDs/High-Strength Premixes in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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