In 2015, RTDs/high-strength premixes posted an increase of 6% in total volume terms, this being a better performance than the review period CAGR of 2%. Although the Colombian economy faced difficulties in 2015, with GDP growing at a slower pace and rising inflation, the category continued to perform well, driven by spirit-based RTDs, which are considered high quality drinks and are affordable to young consumers, their main target audience.
Euromonitor International's RTDs/High-Strength Premixes in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTDs/High-Strength Premixes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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