Rtds/High-Strength Premixes in China
With most RTDs/high-strength premixes lacking product innovation and differentiation, the homogeneous marketing strategies using endorsements by young celebrities have worn thin on consumers and led to declining interest in these products. With the post-1990s generation becoming even more health conscious, the negative perception of RTDs/high-strength premixes, which contain high levels of artificial colourings and flavours, has become a major competitive disadvantage.
Euromonitor International's RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- RTDS/HIGH-STRENGTH PREMIXES IN CHINA
- Euromonitor International
- June 2018
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Sales Continue To Decline With Consumers Burnt Out After Over-marketing
- Industry Standardisation To Ensure Product Quality and Drive Future Development
- Competitive Landscape
- Rio Attracts First-time Drinkers With New Low Alcohol Products
- Mixx Tail Withdraws As Rapidly As It Rose
- Traditional Local Spirit Manufacturers Enter
- Category Data
- Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
- Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
- Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
- Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
- Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
- Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
- Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
- Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
- Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
- Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
- Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
- Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
- Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
- Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
- Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
- Executive Summary
- Signs of Recovery
- Off-trade Unit Prices Continue To Rise
- Market Concentration Continues To Intensify
- Off-trade Volume Growth Surpasses That of On-trade Channels
- Stagnant Outlook for Alcoholic Drinks Over the Forecast Period
- Market Background
- Legislation
- Table 16 Number of On-trade Establishments by Type 2012-2017
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Key New Product Launches
- Outlook
- Summary 2 Key New Product Developments 2017
- Market Indicators
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
- Market Data
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
- Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
- Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Definitions
- Sources
- Summary 3 Research Sources
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